Genre · 01 of 03
Hip-Hop at full volume.
Three nights. Eight headliners across hip-hop, trap and rap. The deepest US/EU bookings the arena has hosted in a single edition.
Hip-hop has been the dominant musical language of the 21st century — and the dominant culture too. Italian summer festivals have been slow to commit. We're committing.
2026 is the first edition where we built three full hip-hop nights as a deliberate program, not a back-half afterthought. The opening on 4 July puts a US/Italian rap sequence against an EDM closing. 17 July is a single-headliner night with Travis Scott in his largest Italian show ever. 18 July is the festival closer: Ye, on his first European date since 2014, working with a stage design from Moment Factory.
The booking philosophy is simple. We ignore the artificial line between "rap" and "trap" and "drill" and "Italian rap" — these are marketing categories invented by streaming platforms. We program by audience overlap. The kid who knows every Travis Scott bar also knows Baby Gang and Ice Spice. We give him three nights.
Saturday · Hip-Hop × EDM
04
July 2026
Opening night, US rap goes loud.
Five hip-hop acts before midnight, then the EDM closing takes the room until 03:00. The format we wish more festivals had the courage to program.
Friday · Travis Scott headline
17
July 2026
One name on the wristband.
A single-headliner night, the way Travis Scott shows are designed to be experienced. 22:30 doors-to-stage, 24:30 closing, no second main slot to compete for attention.
The largest Travis Scott Italian date to date. Production by Cactus Jack Live, light by Moment Factory, sound by RCF.
Saturday · Closing
18
July 2026
The closer. Ye.
The first Ye European date since 2014. The closing night of the festival. The biggest single-name booking we have ever announced.
Special guests TBA. The full set list will not be published in advance. The stage design is being built in Reggio Emilia, on site, the week of doors.
Cross-program